In today's digital world, more than ever, people rely upon digital media to compliment their everyday activities - listening to music, looking at photos, watching videos - have become integrated into our lives and not a dedicated activity. TriPlay applications take the user experience to a new level by providing unrestricted access across multiple platforms, automating synchronization and other processes, and ultimately making digital media applications easier to enjoy. TriPlay technologies: keep people connected, sharing experiences, building relationships and preserving memories.

As the storage wars began, with competing online backup companies offering per-gigabyte, tiered pricing plans, TriPlay’s belief was then and remains now, that cloud media storage should be unlimited and free. As one of the first companies to offer free and premium products that centered around access and syncing rather than storage, TriPlay’s focus is on context-driven applications that distance themselves from the cloud-connected file/folder system structure of many competing products.

In 2004, Tamir Koch, a serial entrepreneur and proud dad, wanted to share photos of his young children with his mother who lived abroad. Like most of us, Tamir's mom is always on the move: from home to the office, at friends, running errands and the like. So Tamir didn't know if he should send the photos to her mobile or laptop. But he did know that he wanted his mom's viewing experience to be seamless. Tamir envisaged a platform that would allow him to send the images to both her PC and mobile phone, wherever the user is.

In that instant, Tamir knew he had to develop a multimedia sharing platform that could be applied to music, photos, videos and mobile messaging. He also knew he had to make this platform available to the five billion mobile subscribers around the world bringing interaction to a whole new level. And so, TriPlay was born. True to its mission, TriPlay continues to develop digital media applications that make living a digitally integrated life more meaningful. TriPlay - Next Generation Personal Cloud.

TriPlay products are available worldwide in 24 different languages, with a user base of 1 million and a music catalogue of over 23 million songs. Supported devices include all smartphones, computers and tablets as well as smart TVs and wearables.