Everyone seems to want a piece of the cloud storage-action these days, making it a challenge to stand out. Apple iCloud and Google Drive are two of the better-known file sharing services in use today, but New York's TriPlay says its technology offers access and flexibility its rivals have yet to match. With a recent infusion of funding, TriPlay wants to bring its media and message sharing platform to more users around the world.

Seven-year-old TriPlay offers cloud services that can be accessed anywhere around the globe, letting users automatically update their music, photo, and video collections across almost any mobile phone, tablet, computer, and television. Tamir Koch, CEO of TriPlay, says his platform has an edge on iCloud, which only works with Apple products, as well as rival file sharing services that are not available outside of the U.S. "The idea was to build a platform to transfer content from any device to any other device in the world," Koch says.

Handling content in three categories-photos and videos, music, and messaging - TriPlay's service lets users send and receive media through the Web. Koch says his company initially developed its dashboard for business users to see messages and contacts, photos, videos, and music across all devices. He says the content is optimized to fit the screens and capabilities of each device, whether it is a TV or simple feature phone.

In addition to developing the business-oriented platform in 2008 long before iCloud hit the market in 2011, Koch says TriPlay's device agnostic approach makes his service accessible to a broader audience. "We're just a little bit ahead of the market," he says.

TriPlay is now focusing more on consumers. The company's SendSMS online software lets users send SMS messages from computers to any mobile phone. Its MyMusicCloud platform, released last September, automatically synchronizes the content in each user's digital music libraries across the devices he or she owns. Users can store up to 2GB of music for free, with an additional 5GB storage costing $10 annually. MyMusicCloud has some 11 million songs available for purchase and also lets users access music from their Dropbox cloud file service. In January, TriPlay released its MyDigipack photo and video platform for viewing and editing visual content.

Koch says he separated the service into three platforms because each type of media required different handling. Music, for example, is premium content that is copyright protected, whereas photos and videos are largely user-generated and can be shared readily with friends.

To further its growth, TriPlay in late August raised $5 million in a Series C round with individual investor Kenges Rakishev. Thus far TriPlay has raised $15 million in total funding. Koch says the new money will go towards marketing, new business partnerships, and expansion into Asia and Europe.

Founded in Israel in 2005, TriPlay moved its headquarters to New York in 2009. Koch says he brought over the core technology team from Israel and hired local talent. The move, he says, was driven by a desire to be in close physical proximity to the U.S. market. "If you gain traction here, you can drive interest around the rest of the world," he says. The company maintains operations in Israel.

Koch is already a veteran of the startup scene. In 1995, he co-founded Orca Interactive in Israel, a provider of an IPTV content management platform. Orca was sold in 2000 to Emblaze Systems and then sold again in 2008 to France Telecom. Koch went on to co-found Dotomi in 2000, an Israeli advertising technology company. In 2004 he left Dotomi, which was acquired in 2011 by ValueClick.

Though mobile devices and computers are already commonly used for file sharing, Koch sees the television segment as a new frontier TriPlay can exploit. The company's MyMusicCloud app became available in August through Toshiba's AppPlace for tablets and computers, and Koch is in talks to bring the app to televisions in the future. "If you want to have access to your premium content, your videos on your home theater, we'll have a very simple app on your TV," he says.

New York, NY - August 22, 2012 - TriPlay, a global provider of cross-platform cloud services and the developer of MyMusicCloud and MyDigipack, today announced that it has secured $5 million in a Series C round of financing provided by Kenges Rakishev, a noted global business leader and technology investor. TriPlay, which has raised $15 million, including the investment from Rakishev, plans to use the funding to intensify its marketing efforts for accelerating user acquisition, new business partnerships and expanding its global footprint into Europe and Asia.

Since launching its services, TriPlay has seen significant user-base growth and an increasing demand for its unique cloud-based solutions. MyMusicCloud was selected as a Featured App on BlackBerry's App World and is the only music-syncing service offered on Toshiba's tablets and personal computers. MyMusicCloud successfully integrated with Dropbox and recently with Google Drive.

"As a technology innovator, TriPlay is uniquely positioned to capitalize on the growth in mobile usage and global demand for cloud services," said Rakishev, who also was named to TriPlay's board of directors. Rakishev was designated by Forbes as one of the 50 most influential people in Kazakhstan. TriPlay is the latest in a series of strategic technology investments he made this year.

Added Tamir Koch, CEO of TriPlay, "Kenges Rakishev's interest in TriPlay and investment in our company reaffirms the importance of providing consumers worldwide with the freedom and flexibility to enjoy their music, photos and videos on any device. The investment and Mr. Rakishev's board participation will enable us to advance our international growth and business alliances with major companies outside of the U.S."

MyMusicCloud is the only cloud music service that enables users to sync their music collections across any device, including computers, mobile phones, tablets and connected televisions. The synching is done continuously and automatically, without the need for a USB cable or a sync button. MyMusicCloud offers a store with more than 11 million songs, enables users to view song lyrics, crop ringtones, and share their favorite music on Facebook, and is available in 23 languages.

MyDigipack was soft launched in January 2012. MyDigipack enables users to play, view or edit photos and videos from their mobile devices, access them across virtually any end device and share them with friends using social media or MMS.

TriPlay was represented in the transaction by Herzog Fox & Neeman and by Morrison Cohen. Rakishev was represented in the transaction by Greenberg Traurig.

TriPlay is a premier cloud services company, enabling users worldwide to easily access, manage, share and enjoy their music, photos and videos across any computer, mobile phone, tablet or web-enabled television. TriPlay is a privately held company with offices in New York and Israel. More information can be found at www.triplay.com

For TriPlay
Ann Krauss
PERCEPTURE
Phone: 520.331.2327
ann@percepture.com

For Kenges Rakishev
Tyler Sminkey
Roar Media
Phone: (305) 403-2080, Ext. 114
tyler@roarmedia.com

©TriPlay. All Rights Reserved. TriPlay and MyMusicCloud are trademarks or registered trademarks of TriPlay in the U.S. and other countries. Any other trademarks are used for identification purposes only and remain the property of their respective owners.

New York, NY - August 2, 2012 - TriPlay announced today that their popular MyMusicCloud will be available on personal computing and tablet products made by Toshiba America Information Systems, Inc., Digital Products Division. Unlike music services that work only on specific devices, MyMusicCloud offers users the freedom to access, manage, share and enjoy their music across any personal computer, tablet and mobile phone. MyMusicCloud is the only music syncing service now being offered on the Toshiba AppPlace.

"Our customers want to seamlessly sync their iTunes or Windows Media Players with their Toshiba tablets," says Terry Cronin, vice president of business development for Toshiba America Information Systems, Inc., Digital Products Division. "MyMusicCloud enables users to have their music collections available to them at all times and across any device, including their mobile phone."

MyMusicCloud enables users to sync their music from iTunes, Windows Media Player, their computer or Dropbox accounts across virtually any end-device. For example, Toshiba Thrive™, Excite™ or Portégé® users can now synchronize their music collection with their BlackBerry, iPhone, Android, HTC, Nokia, or any other mobile phone. The synching is done continuously and automatically, without the need for a USB cable or a sync button.

MyMusicCloud also enables users to view song lyrics, crop ringtones, and share their favorite music with Facebook friends.

"Toshiba is truly a forward-thinking organization that understands consumers want device flexibility for cloud music," says Tamir Koch, CEO for TriPlay. "Companies such as Apple, Google, Lenovo and Acer have announced cloud music synching solutions that work only within each company's closed device ecosystem."

MyMusicCloud is now available on the Toshiba AppPlace® at apps.toshiba.com

The MyMusicCloud service offers online storage of 2GB of songs for free and the ability to purchase additional storage starting at $20 (USD) annually for 10GB of storage. The store offers more than 11 million songs for prices starting at $0.19 (USD).

Toshiba's AppPlace is the smart way to access to best-in-class apps that complement your life. With hundreds of apps to choose from, Toshiba's AppPlace is designed to help you find the ones that are right for you: browse top picks by category, sort by price and ratings, and use reviews and recommendations to guide your selection. Purchase and download apps with a click then simply log into your account to manage all of your apps in one central location.

Media Contact:
Ann Krauss
PERCEPTURE
Phone: 520.331.2327
ann@percepture.com

©TriPlay. All Rights Reserved. TriPlay and MyMusicCloud are trademarks or registered trademarks of TriPlay in the U.S. and other countries. Any other trademarks are used for identification purposes only and remain the property of their respective owners.

New York, NY - July 24, 2012 - Do you remember your very first concert, memorizing every song, purchasing a T-shirt and having the time of your life? What upcoming concert do you want to attend? Want to win TWO tickets to the concert of your choice?

MyMusicCloud, the popular global cloud music service, today announced the MyMusicCloud Concert Tickets Giveaway. The promotion runs through August 23. The winner of the sweepstakes will win two Ticketmaster® gift cards to use towards the concert of their choice.

To enter the MyMusicCloud Concert Tickets Giveaway, music fans should go to http://www.mymusiccloud.com/sweepstakes. Once they sign up, music fans can like MyMusiccloud on Facebook, share the contest with friends, tweet about it, become a MyMusicCloud user and refer friends. Every step music fans take gives them a better chance to become the winner of the MyMusicCloud Concert Tickets Giveaway.

The winner of the MyMusicCloud Concert Tickets Giveaway will receive two gift cards to Ticketmaster® valued at 250 USD (or the international equivalent). For more information regarding the details of the sweepstakes and official contest rules, please visit www.mymusiccloud.com/sweepstakes.

MyMusicCloud enables users to sync their music from iTunes, Windows Media Player, their computer or Dropbox accounts across virtually any end device, from BlackBerry, iPhone, Android, Samsung, HTC, Nokia, Sony Ericsson and Motorola or any other device manufacturer. Importantly, users with multiple device types can use MyMusicCloud as one seamless, cross-platform solution. For example, users can sync and listen to all of their music on an Apple iPad together with an Android, BlackBerry or Nokia phone. The synching of the music is all done automatically, without the need for a USB cable or a sync button.

MyMusicCloud also enables users to view song lyrics, crop ringtones, and share their favorite samples of music with Facebook friends. MyMusicCloud is available in English plus 22 other languages. More information about MyMusicCloud can be found at www.mymusiccloud.com

Media Contact:
Ann Krauss
PERCEPTURE
Phone: 520.331.2327
ann@percepture.com

©TriPlay. All Rights Reserved. TriPlay and MyMusicCloud are trademarks or registered trademarks of TriPlay in the U.S. and other countries. Any other trademarks are used for identification purposes only and remain the property of their respective owners.